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MUMMY BECKWITH PRESERVE CO – BRANDING

A little fun project I’ve had on the go for a while. My wife makes the most amazing Jams and Chutneys and often makes batches to put into hampers as presents. I thought it would be fun to undertake a little branding exercise. The brand would be used on the jars so I wanted to incorporate the flavour into the brand mark.

 

INSPIRATION

I wanted the brand to capture the home-made feel and reflect the care and attention that went into making the preserves. With this in mind I thought that adopting a retro brand style would achieve this. I went on a little inspiration hunt and found some great examples that reflected this style I had in mind.

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I loved the idea of using a circular style for the design – or at least something that could fit well into a circle as this would mean it would transfer well onto jar lids and circular stickers.

 

THE DESIGN

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Andrew Beckwith
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